Skyscraper Solutions

Data Enhancement & Strategy Services

Data enhancement efforts provided alternative methodologies for segmenting and assessing donor and prospect potential. The enhancement process provided capacity and affinity scores for prioritizing future solicitation efforts and identifying potential direct mail, phonathon, planned giving, and leadership level prospects as well as improved solicitation ask amount ladders for multiple annual fund appeal forms.

1-DATA-ACCURACY

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01

CAPACITY, STABILITY, AFFINITY, TRANSACTABILITY.

Additional factors specific to the institution type, location, and alumni population have also been introduced to assign focused ask amounts and segmentation strategies. These factors are unique, as is the rating matrix used.

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02

ESTIMATED HOME VALUE

Using external data is vital to identifying high value targets and eliminating lost revenue efforts. Putting that data to use consistently and integrating values into the databasefor daily use is the key to reaching new heights each day.

3-HOME-VALUE
4-LIFESTAGE-DISTRIBUTION

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03

LIFESTAGE GROUP DISTRIBUTION

These are key factors to retain the proper population of acquisition prospects while excluding low probability non-donor households. Every contact represents time, effort, and fiscal investment.

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04

DRIVER LIFESTYLE INDICATOR

Building a framework on strength and potential – while lightening the load – ensures a higher connection rate through more targeted attempts and a stronger ROI.

driver

GET YOUR FREE DEMO!

Contact Skyscraper Data Analytics today to learn more about a program tailored to your specific needs.

Skyscraper Data Analytics
140 Professional Drive Suite #2
Cabot, AR
72023
501.941.2499

©2016 Skyscraper Data Analytics™

Skyscraper | Data Enhancement